JADE | BY CLOVER

MAKING JADE IMPOSSIBLE TO FORGET

Jade is a trans lifestyle creator using social media to document her journey through life, fitness and career as a trans woman. Through honest, relatable content, her goal is to normalise trans experiences, educate her audience and create a space where people can learn, connect and feel represented.

THE CHALLENGE

WEAK VISUALS

Jade needed high-quality, engaging visuals that reflected her personality and lifestyle, helping her create a more cohesive and professional online presence.

LACK OF VISIBILITY

Jade wanted to reach more people with her content, expand her audience and increase the visibility of her journey as a trans woman across lifestyle, fitness and career.

Communicating Her Story

Jade wanted to share her experiences in a way that felt authentic, relatable and educational, helping normalise trans experiences while building meaningful connections with her audience.

THE STRATEGY

Our approach focused on building a personal brand that balanced authenticity, education and lifestyle storytelling. We wanted to capture the many sides of Jade's life, from fitness and career to everyday experiences, creating content that felt relatable while supporting her mission to normalise and educate. The aim was to help her share her story with confidence, build meaningful connections and create a distinctive online presence that her audience could recognise and return to.

THE EXECUTION

Through purposeful creative direction and content creation, we focused on capturing Jade's personality, lifestyle and experiences in a way that felt natural, engaging and true to her. The content was designed to showcase more than one aspect of her identity, bringing together lifestyle, fitness and personal storytelling to support a well-rounded personal brand across her social platforms.

THE RESULTS

The project provided Jade with a stronger creative foundation for sharing her story and communicating her personal brand consistently. By bringing her personality, interests and mission together through intentional content, the aim was to help her build recognition, strengthen audience connection and continue creating space for greater understanding and representation.

ENGAGEMENT

BRAND DEALS

YOUR BRAND COULD BE NEXT

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