How It All Started
By Clover started with a love for creativity, storytelling and the power of a good idea. Founded by Chlo, what began as a passion for photography and videography has grown into a creative agency with a bigger vision: helping ambitious female founders build brands that stand out, connect with their audience and become impossible to forget. Because behind every great business is a story worth telling, and we believe the way you tell it can change everything.
Today, By Clover brings together creative strategy, photography, videography and social media to help brands turn their ideas into something memorable. We're here to prove that great content is about more than looking good; it's about having a purpose, building recognition and creating genuine connections with the people you want to reach. Our mission is to help ambitious women bring their vision to life, grow their businesses and build brands that feel just as good as they look.
MEET OUR FOUNDER
Hey, I’m Chlo - the creative mind behind By Clover, a film lover, social media enthusiast and firm believer that women can do anything they set their minds to. I studied film, took part in two BFI Film Academies and have always been drawn to the art of cinematography and storytelling. From photography and videography to editing, creative direction, branding and strategy, I’ve never been able to stick to just one thing - and honestly, I wouldn’t want to! I love working across different industries, meeting passionate people and bringing creative ideas to life.
My love for social media started long before By Clover, from making YouTube videos to building an audience of 50,000 on Musical.ly (yikes). I’ve always been fascinated by how the internet can bring people together, tell stories and build something bigger than yourself. I know first-hand how powerful a strong personal brand can be, and I’m passionate about helping fellow female founders find their voice, show up confidently and build businesses they’re proud of. As a feminist, I care deeply about women's rights and women's health, particularly as someone living with endometriosis, and I want By Clover to be part of a world where women support, empower and celebrate one another.
Outside of work, you’ll probably find me watching a horror, thriller or true-crime film, hunting for Smiskis, collecting Snoopy things or heading to Costa for a caramel iced latte and a productive work session. Coke Zero is practically a personality trait at this point. I’m a big believer in community over competition, making the internet a more inspiring place and never gatekeeping the things we learn along the way.
Ultimately, I want By Clover to be more than a creative agency, I want it to be a space where creativity, ambition and community come together!
COMMUNITY OVER COMPETITION
Community is at the heart of everything I do. I believe in collaboration over competition, sharing knowledge and creating opportunities for creatives to grow together - never gatekeeping or holding each other back.
From creative networks and group chats to networking events, digital products and mentoring, I’m passionate about bringing people together, making genuine connections and helping others thrive. Whether you’re looking to make friends, find your people or grow your creative business, there’s a place for you here.
Curious to see what I’m building? Click below to explore.
